Anastasia Beverly Hills

The makeup industry has long ignored the eyebrows, which are in fact amongst the most defining features of the face. If not groomed or shaped well, they can ruin the entire look no matter how amazing your makeup is. Carefully plucked and shaped eyebrows can do wonders to your makeup and can make your eyes stand out.

Namesake Brand

Anastasia Soare, a Romanian born entrepreneur with humble beginnings started as a makeup artist at a small salon. She felt the need to introduce eyebrow shaping products as nobody was giving much attention to them back in the 90s. In 1997 Anastasia introduced her namesake brand along with a Beverly Hills flagship salon.

Golden Ratio Eyebrow Shaping Method

In 2000 she launched her first product line and invented the Golden Ratio Eyebrow Shaping Method that has gone on to become a beauty essential. Anastasia Soare explains the Golden Rule as: “Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris. Brows should end where the corner of the nostril connects with the outer corner of the eye,”

This Golden rule is the driving force behind every product launch at ABH cosmetics, which is targeted at creating the illusion of symmetry, facial balance and proportion with the right makeup. 

Top 5 Best Selling Products by Anastasia Beverly Hills in Pakistan

Anastasia Beverly Hills's cult favourite product the Dip Brow Pomade remains the brand's most iconic and popular product to date. Today, ABH extends beyond makeup for brows and now sells more than 485 products in above 2000 stores around the world and online. Bestsellers include eyeshadow palettes, highlighters, liquid lipsticks and eyebrow pomades. 

1. Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette

Encased in a mirrored suede coated compact, this warm-toned palette became a star overnight and a cult favourite amongst makeup lovers. It has a versatile range of thoughtfully curated 14 shades that can be used to create all sorts of eye makeup looks from subtle to dramatic and everything in between.

The palette broke the internet as Instagram and youtube makeup artists gave extremely good reviews of the product, claiming that there isn't one shade in the kit that is not wearable. The highly pigmented creamy eyeshadows are super blendable and have a high colour payoff. Shades include neutral to berry-toned colours and are fade and crease-resistant.

The best shades out of the 14 mesmerizing tones are the shimmery champagne coloured Primavera and Golden Ochre which is an earthy golden yellow with a matte finish. They look beautiful on Pakistani skin tones and enhance their complexions.

2. Anastasia Beverly Hills Amrezy Highlighter

ABH created this amazing universal highlighter for the eyes, face and body. Amrezy highlighter comes in a mirrored luxe compact, has a powder formulation and can be applied wet or dry. This illuminating powder has an ultra-smooth texture that is great on every skin tone, giving an intense luminosity and a radiant finish.

Amrezy highlighter can be used for both natural and intense looks, that depends on how you apply the product. For a natural glow, tap a highlighter brush on the powder and sweep across your cheekbones, brow bones, cupid's bow, bridge of the nose and chin. To achieve an intense glow, push the bristles of the brush into the Amrezy highlighter and apply them on the high points of your face in a stippling motion.

3. Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills Brow Wiz is a svelte, retractable eyebrow pencil deemed as the perfect tool for outlining and shaping brows with salon-quality precision. The brow wiz was launched in 10 shades and has a waxy formula that delivers a high colour payoff, adding a natural, fuller-looking appearance and texture to the brows.

Brow Wiz eyebrow pencil has a fine tip on one end and a spoolie on the other that can be used to blend the colour for a seamless and natural-looking finish. The fine tip is perfect for making hairlike strokes to fill the sparse areas of the brows.

4. Anastasia Beverly Hills Dip Brow Pomade

The Dipbrow Pomade by Anastasia Beverly Hills is a highly pigmented waterproof formula that is ideal for filling and creating detailed brows. It is a fuss-free, waterproof and buildable formula that glides on and completely dries out to a smudge-free natural-looking finish. Popular for being an all-in-one brow product, the Dip Brow Pomade comes in 11 shades that match all hair colours and skin tones.

For best results, apply the pomade with an angled brush for more sculpted and defined eyebrows. You don't even need any touch-ups as the waterproof formula ensures longer wearability and stays put throughout the day. 

5. ABH High Shine Lipglosses 

The iridescent lip gloss trend has been around for a while and is not going out of fashion anytime soon. The high shine lip glosses by Anastasia Beverly Hills were launched back in 2015 and are the favourite go-to makeup product of beauty bloggers and makeup artists.

Fully pigmented and shiny, these high shine lip glosses also contain tiny shimmer particles for that super light reflecting texture. They come in both lustre and lacquer finishes. The lustre ones are more popular with gorgeous hues like Venus and Freya, which contain dazzling gold and pink reflective sparkles and Blue Hawaii which is a multidimensional blue sparkle with a violet tinge.