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Aveeno shampoos are suitable for all hair types which means they will not cause allergies, irritation or dryness. The mild formula is suitable for coloured hair making it last longer without fading the dye which does have harsh chemicals such as sulfates, parabens and artificial dyes.

The ingredients are entirely natural ensuring that men, women and children can use the same shampoo making it ideal for family sharing. The Aveeno Pure Renewal will keep hair looking shiny, soft and smooth repairing the roots on a cellular level restoring their natural texture and protecting them from sun damage and pollution.