Crimson

Design Philosophy 

These designs are for the modern and chic fashion-conscious woman looking for eastern wear that takes inspirations from kimonos, jumpsuits, full skirts, layered dresses, slim-cut suits and cocktail dresses. These ensembles have tapestries of designs directly inspired by landscape scenes, handcrafted embroideries of the past and delicate fabrics that together create these high-end wear.  

The fashion house has attracted major fashion designers to join their label along with supermodels and famous actresses such as Ayesha Omer, Armeena Khan and Maya Ali. To live in the hearts and minds of the masses these brand ambassadors are ideal faces to represent the collections. Crimson has also broken racial and ethnic stereotypes by hiring models outside of Pakistan who was African and East Asian. Pushing the boundaries of lawn fashion tremendously by challenging societal assumptions of who should and can wear Pakistani fashion. Taking the fashion lawn culture to a newer perspective and aesthetic altogether.