Dhanak

Fast Fashion

Dhanak is a modern fashion house dedicated to bringing fast fashion to traditional ladies wear in Pakistan. They focus on creating pret wear collections that range from casual to luxury wear. Ideal for women, who do not have the time and wish to conserve their energies for tasks other than running around the city trying to get their clothes made in time for important events. 

Fashion Collections 

The aim of the fashion label is to appeal to a wide consumer segment without compromising on quality and design. They have minimalistic designs with handwork and jamawar detailing for the luxury pret, these designs have combination fabrics in the varieties of chiffon, jacquard, silk and cotton net.

Formal & Semi-Formal 

The signature line has cotton silk that drapes really well, these designs are to accentuate the quality of the fabric without covering the entire front and back with print or embroideries. If you want to wear heavily embroidered clothes, then Dhanak is not for your taste. They are offering solid colours in neutrals and highly pigmented primaries for their clients. The collection has maroons, yellows, pinks and blues along with essential gold and black pieces. 

Signature Pret Collection 

With over 130 designs in their Signature Pret wear collection, they are able to provide the perfect semi-formal to party wear shirt for women. Professional working women do not have time to update their wardrobes by going out to the market, the idea of shopping at malls and shops is wasteful of time and energy for them.

Benefits of Pret Wear 

The fuss of finding parking, the petrol wasted to even look for clothes without ant guarantee of finding anything in one trip is exhausting. With the dozens of choices available to women on Dhanaks online presence, it makes it easy to find something according to their own personal preferences in minutes.  

Sizes 

The Dhanak size chart starts from small and goes up to extra large, offering a detailed measurement chart on their website to ensure the clothes will be an accurate fit.    

Retail Portfolio 

Knowing women want to feel special and desire clothes to be an extension of their personality, the brand carefully curates designs that can be changed with the different kinds of accessories, bottoms and separate dupattas. You can pair a formal shirt with light hand-work embroidery and a splash of sequins on sections of organza with flared pants, sharara or straight-leg pants. The contemporary approach is in the pairing of these separates that make these designs seem chic during the day and evening.

There are also kids clothing available, mummies can not match their daughter's formal clothes with their outfits. There are semi-formal designs in chiffon and silk as well as casual designs available from sizes 1 to 12. 

Fast Release Designs 

The clothing label primarily markets to college-going students who want to make a lasting impression in class and outside in what they term an 'Experience in Fast Fashion'. For the girl who changes her fashion tastes regularly and wants to keep changing her style during university, Dhanak rapidly releases designs every week.