Fair And Lovely

Fairness and Whitening Treatment

The Fair and Lovely whitening treatment takes 4 to 6 weeks to change the complexion of the face. It is used as an alternative to harsh chemical-based treatment such as bleach that can damage the skin permanently resulting in dark spots and discolouration. The multivitamin ingredients used in the various Fair and lovely creams can instantly offer brightness and illumination of the facial skin. It does this by adding vitamin B3, vitamin B6, vitamin C, vitamin E and vitamin B3 to create a skin booster that lightens the melanin directly. It is absorbed by the skin to reduce the production of dark melanin and slows down the visibility of melanin on the surface of the skin creating a kind of inbuilt barrier. The cream is a silicone-enhanced vanishing cream that has a drying matte effect when applied on the skin that creates a protective layer. The formula also has a triple sunscreen system that protects the skin from harsh UVA and UVB rays. The Allantoin extract comes from the root of the comfrey plant, it ensures that the skin does not become irritated or allergic. 

Seal Of Approval

Fair & Lovely products are approved by the Pakistan Standards & Quality Control Authority (PSQCA) that supervises all manufacturing and testing of the product to ensure it's of the highest quality. It does this to guarantee the health and safety of the Pakistani public by being accredited by the ISO and IEC. Fair and Lovely also have an internationally assessed and approved Skin Health Alliance UK certification of all its products. A skin health authority that works closely with dermatologists, researchers and skin scientists to create strict guidelines for skincare brands. 

Product Range

There are three kinds of cleaning products offered by Fair and Lovely called Insta Glow, Anti Pimple and
Herbal Care Facewash for ladies. The men's skincare line has the Max Fairness Multi-Expert Cream and Face Wash. There is a foundation tinted BB Cream that saves several makeup steps by adding coverage to the cream giving females the option of skipping makeup altogether when getting ready for the day. The classic whitening cream called Advanced Multi-Vitamin HD Glow, Winter Fairness Cream, Herbal Care and Crystal Bright are popularly used to keep the skin fair and fresh all year round.