Jazmin

Design Philosophy 

The Jazmin fashion model is simply a combination of luxury fabric with carefully crafted embroideries. portrays the rich variety in design, accented with bold details and ethereal embroideries masterfully rendered on quality chiffon and lawn fabrics. The fully spread out eastern threadwork is classic to historical tapestries and regal Mughal royalty. The women who appreciate coloured thread embroidery will enjoy the lawn summer collection that has bright colours.

The structure of the shirts is modern, as the cut lines have variety and each design is stitched with two versions showing the clients how to create their own perfect look. Catering to a variety of sizes and styles, these designs have sleeveless, full sleeves, long and short shirts lengths and incorporate the dupatta into the shirt. These designs are meant for every age group, there are no limitations to what can be stitched and clients are encouraged to fuse their own personal preferences into the design.

Embellished Chiffon Collection

Fast fashion is on the rise, buying wedding wear and formal wear has become hassle-free for women. They can save time and energy buying a 3-piece chiffon suit with artisanal craftsmanship already done on the fabric in gold tilla and thread embroideries. The heavily embellished shirts and dupattas are ideal for multiple festive occasions and can be dressed up with the right jewellery.

It has an embroidered chiffon shirt with a glamourous net dupatta that has its own pre-made embroidered dupatta patches. The applique patches are embroidered with matching patterns and thread-making to create thick borders for the sleeves, front and back of the shirt. The embroidered organza patch creates multiple textures in the shirt design and can be placed on the sleeves or daman. 

Iris Linen & Lawn Collection 

These designs focus more on highlighting the neckline and daman with applique embroidery patches. The embellishments are complementary to the base colour and usually themed under names like Safeenãh. The semi-formal attire can be worn to multiple occasions, family gatherings and dinner parties. The embroidered neckline runs in the front of the shirt followed with a thick printed border with heritage print on the large part the daman. The muted earthy winter tones for the linen collection have intricate threadwork that structures the shirt in an A-line style. The lawn summer collection has a similar design aesthetic with brighter cooler base colours great for the hot weather, the 3-piece suit has a high-quality chiffon dupatta with delicate embroideries that help drape the chiffon well on every body shape.  

Luxury Chiffon Eid Collection 

For women looking for heavily embroidered shirts the three-dimensional sheer hand embroideries, embellishments and beadwork in the chiffon designs from the Luxury Eid Collection are an ideal purchase. The sophisticated rich colours with gold threadwork instantly make these chiffon designs festive and easily transformable into wedding wear. Chiffon is worn all year round in Pakistan, as it is considered a luxury fabric. There are several designs to choose from and are unstitched variety to ensure women can tailor them to their own preferences and style.   

Fashion Campaigns

The fashion house has famous celebrities wearing their bespoke designs out on the town, their advertising has popular models showcasing their designs.