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Famous for its lawn collection, Mausummery burst on to the Pakistani fashion scene in 1997 and is owned by the CEO, Ayesha Ahmad Mansoor. Today, it is not just a lawn brand but manufactures a wide array of seasonal outfits at highly affordable prices in Pakistan. Though quite budget-friendly, the brand has started becoming quite redundant in its designs and little to no design innovation can be seen in its apparels. Mausummery outfits can easily be shopped online without even having to go to their store. Search on Shopsy for the best and in trend designs by Mausummery and other clothing retailers.
Despite already being quite budget-friendly, the brand offers regular discount sales and occasional ones like Black Friday and New Year sales. The prices go down to as low as more than half the original price, hence creating a shopping frenzy amongst women.
It started out as a woman's brand that manufactured only lawn outfits for women of all age groups. Since Pakistani women are obsessed with affordable and stylish looking lawn outfits, Mausummery instantly won the hearts of Lawn loving ladies. With its budget-friendly and stylish apparels that could be worn every day during hot summer months, the brand became an overnight favourite. Over the years, the glitz and lustre got lost somehow and the brand is struggling to keep up with the fast-paced Pakistani fashion industry. Though the brand is manufacturing a huge collection of seasonal as well as festive outfits for women, out of all its product lines, its lawn is still the most searched item online.
Mausummery has a wide collection of Ready-to-wear Kurtis for seasonal as well as festive times of the year. Some of the Kurtis in this category are embroidered but most of them come with digital prints and textured materials. The pret collection is a convenient option for women who like to avoid the endless trips to the tailors. Working ladies or housewives both are so consumed with their day to day activities that they hardly get time to get into the hassles of unstitched cloth and getting them stitched by the tailor. Pakistani women prefer readymade suits and Kurtis that can be worn daily without being too hard on the pocket.
The ready-to-wear section also showcases festive Kurtis for Eid that are quite affordable and not too flashy. The materials used for ready to wear outfits are Dobby, Jacquard, Lawn, Paper Cotton, Cambric, Cotton, Khaddar, Linen, Raw Silk etc.
For ladies who like wearing three-piece shalwar kameez suits, can buy unstitched pieces and get them tailored as per their requirements. Clothes in this collection come in 1, 2 and 3 piece suits, embroidered or plain and in a variety of seasonal fabrics.
An exclusive formal wear collection that can be worn to any formal gathering. Articles in this category are unstitched and embellished with sequins and other traditional adornments. Paired with fully embellished net dupattas to complete the look, articles in this category are tastefully designed to make them look more traditional.