Sifona

Sifona is an emerging fashion brand that focuses on heavily embellished attire for ladies. They create bejewelled outfits for casual, semi-formal, formal, parties, dinners in both unstitched suiting and pret wear. They are want to create a fast fashion attitude towards formal wear in fashion capsule collections like Festive Tunic, Allure, Embellished and Chickenkari Lawn & Luxury Chiffon Collections which cater to a wide segment of ladies in Pakistan. The sophisticated colour palette, clean and neat digital printing along with heavily embellished embroideries are incorporated in all their designs. 

Embroidered Lawn 

There are 12 designs in this summer collection with fabric that is both chickenkari and embroidered in 3 piece suits. The traditional A-line shirt is re-envisioned into a slimmer silhouette with shorter length shirts. The neckline has heavy thread embroideries shaped into a tunic or bodice that structure the shirt similar to a formal wear ensemble.

These designs have bright base colours and multicoloured printing designs with architectural motifs of old Mughal aesthetic. They all have a thick border for the daman that has a heavily embroidered patch along with statement embroidered applique patches that can be placed anywhere on the design. The printed chiffon dupatta brings together the outfit and creates a flowing element in contrast to the expensive embroidered patches in the 3-piece suit. 

Velvet Shawl & Chiffon Velvet Collection

The winter season brings with it the hectic shadi season of Pakistan, ladies want to wear new outfits to all the different festivities. For an easy and fast solution to formal wear, Sifona has unstitched and ready-made pret wear in velvet with a matching winter shawl. These designs have uniform embellishments in gold taar or threadwork embroideries. The fully beaded and sequenced front panel of the shirt has a border for the sleeves all done with colour coordinated matching embroideries. The velvet dupattas have a thick heavily embellished border with golden tilla and zardori work. 

Luxury Collections

The various luxury collections include regular lawn and chiffon with combination silk trousers or cotton trousers. These designs are made with generous amounts of gold and beaded threadwork, they have silk thread in various colours on self and in contrast to the base colour. The long shirts with running embroideries in paisleys, geometric and traditional Persian motifs have heritage embroidery inspirations and feel like a piece of art when paired with silk trousers and dupatta.