So Kamal

So Kamal is considered an affordable brand that offers good fabric quality. Some of the brand's designs seem slightly inspired by more popular clothing retailers like Khaadi and BeechTree. The downside to famous brands is that their products are worn by almost everyone and you can at once recognize the brand at a glance due to its popularity. If you are the sort of a person who doesn't like to wear the same print 20 other women are wearing then So Kamal might be the solution to your clothing woes. Though it is not a very common choice amongst shoppers, So Kamal has managed to garner huge popularity through its Facebook page and Instagram.

So Kamal Collection

Currently, So Kamal is offering a multitude of designs and fabrics and classifies its clothes into various collections for making selection easy for the customers. From ready-to-wear ensembles and separates to unstitched, premium and luxury range, So Kamal has a wide variety of apparels to offer at affordable prices.

Prêt (Ready-to-wear)

So Kamal's ready to wear outfits include prints, paste prints, embroidered Kurtis and fusion tops. The sizes offered are extra small, small, medium and large. Don't forget to consult the size chart by So Kamal before making any purchase to know where your measurements lie.

Unstitched

The unstitched collection by So Kamal includes embroidered, paste printed and printed variety in cambric, cotton satin, chiffon and seasonal fabrics. Unstitched suits are available in 1 piece and 2 piece options in a wide range of colours. So Kamal's unstitched winter and summer collections are extremely popular amongst women who love to get their clothes tailor-made according to their own preferences. Winter and summer collections feature lawn, karandi, velvet, cotton, jacquard etc.

So Kamal Premium

This range features unstitched 3 piece lawn or seasonal fabric suits with net, silk, organza or chiffon dupattas. Some shirts and dupattas in this range are heavily embroidered. Some include embroidered patches that can be appliquéd on shirts, trousers or dupattas during stitching. 

Luxury Range

So Kamal's luxury range includes made-to-order dresses and features a large variety of gorgeous fabrics like Banarasi, Indian raw silk, cotton net, karandi, silk, chikankari, organza, paper cotton, self shimmer chiffon and pure raw silk.

Separates

So Kamal also has a section for separates like bottoms and scarves. Bottoms feature embroidered as well as printed and plain Jeggings, Bell-Bottoms, Qullotes, Shalwar and Straight Pants in a variety of sizes and colours. Fabrics used are cotton, karandi, lawn and twill lycra. Both prêt and unstitched variety of bottoms is available.

Home Couture

The Home Couture section of So Kamal includes sheet sets, cushion pairs and duvet sets at affordable prices.

So Kamal Sale

So Kamal routinely has in-store as well as online discount sales round the year, starting from winter, summer, midseason, Independence day, new year etc. So Kamal frequently offers 30% to 50% off sale on their unstitched, prêt and premium lawn clothes. Anniversary sale, as well as Azadi sale in summer, are two of the most sought after offers by So Kamal.

Brand Story

Established in 1950 in Faislabad, Kamal Limited is one of the oldest and foremost textile manufacturing houses in Pakistan. It is a vertical operation, with in-house spinning, weaving, processing, printing, finishing and stitching facilities. In a quest to launch its own lawn range, Kamal Limited collaborated with Élan, one of the leading and most innovative fashion labels in Pakistan and launched their first domestic initiative in 2012 with the now critically acclaimed "Kamal lawn by Élan". The quest continued and in 2013 Kamal Limited collaborated with Zara Shahjahan of the brand Coco to launch "Kamal Lawn by Zara Shahjahan". It also collaborated with another notable designer Ayesha Farook Hashwani.

The success of these ventures led to the inception of their flagship store "SO KAMAL" in 2016, which became their first very own retail space. The founder and owner Mrs Erum Kamal launched their premium lawn range with 10 exclusive designs. In a short span of 2 years, So Kamal grew to include stores in Karachi, Islamabad, Faisalabad and Multan. To this day, So Kamal continues to cash in on every Pakistani woman’s love affair with lawn, owing to its experience of over half a century and expertise in producing textile products and good quality of their lawn, nice designs and affordability. Their vision is to provide options that reflect style, comfort and individuality.