Udv Perfume

UDV (Ulric de Varens) is a French brand founded in 1981 that creates perfumes with an emphasis on fun within an affordable price point. Set up by Ulric Viellard, the brand has worked with many senior perfume creators in the market such as Jean-Claude Ellena who is the creator of great successes for YSL, Cartier and Hermès. More recently UDV had under their wing Pierre Bourdon the creator of Cool Water, Kouros, Dolcé Vita, Féminité Du Bois. The brand does not spend much money on advertising, instead, they rely on mass-market retailers. This is how they are able to keep the costs lower than most other brands producing items of such quality. Distributing in over 90 countries, also being one of the most selling fragrance brands in France and Germany.

UDV has over 20 lines of scents, with over 150 options for men and women. The target market is people who are in the 20 to 35 year age bracket. UDV fragrances are creative originals, with a multitude of notes to make their range as diverse as possible with something for everyone.

 

With lots of options at many different prices but all within an accessible range.