Zainab Chottani

Design Philosophy 

The fashion studio now does not limit itself to formal wear or bridals, they ventured into luxury pret and regularly release seasonal unstitched collections for the masses. The unforgettable heritage couture that is practised by the designer has won awards and garnered international exposure. The heavily spread out intricate embellishments are paired with lush rich fabrics of jamawar and silk drapery that has a monumental sculpted aesthetic. Her work is synonymous with any other high-end fashion brand of today. Her extravagant bridal ensembles are often broken down into formal wear pieces making them highly reusable bridal wear pieces. The luxurious fabrics are directly inspired by the Mughal era along with other royal inspirations from Persian and European. Her fashion drawing and illustrations helped her develop a unique style that she debuted in 2009. The contrast of delicate and intricate craftsmanship with a gradation of an opaque ethnic festive palette of crimson are Chottanis signature look. 

Readymade & Pret

The brand caters to women who do not have the time or energy to source clothes on their own, they prefer a designer to make both every day and formal clothes for them. These pret collections or ready-made suits are part of Zainab Chottanis regularly released collections. With a range of designs, tones and cuts they cater to a wide variety of women that are looking for both formal and party wear shirts that have separately sold dupattas and pants.