Anaya Lawn

The designs are affordable without compromising on designer runway style and fashion. Kiran Chaudhry describes the Eid Festive collection as having "spontaneity, femininity, old-world glamour" that will appeal to the modern Pakistani women who know the value of artisan embroideries. Successful entrepreneur and designer named Kiran Chaudhry is the Creative Director of Anaya.

The fashion house is a joint venture with Resham Textile Industries Ltd since 2013. Kiran Chaudhry has been with Resham Textiles since 2006, her expertise in wholesale fabric business is evident in the business model of her fashion brand. Anaya by Kiran Chaudhry has high-quality fabric with clean, bleed free and bright printing and intricate embroideries that embellish the front daman, sleeves and necklines of their lawn designs.The fashionable summer collection is made using a combination of luxurious fabrics like viscose, silk, prima cotton, net and chiffon in their lawn designs. The silk thread embroideries and cutwork embellished pattis are ideal for dressing up a lawn suit into a dinner ready party wear ensemble. 

Design Philosophy 

Anaya's designs are inspired by spring botanical flowers in different multi-coloured tones, they use delicate wildflowers, bunches of floral collections, leaves and running ivy to create structure in the front of the shirt and sleeves. Using their floral motifs as a statement design to structure the suit. The same floral designs are echos in the printing of the silk dupatta or repeated as embroideries on the cotton net dupatta. 

The pastel shades are delicate and ideal for afternoon soirees and high tea get-togethers. The darker tones are perfect for evening plans for dinner at family gatherings or formal occasions. The gold and silver threadwork have handcrafted quality but transform into modern patterns of landscape, pagodas, bold architectural elements or fresh floral patterns. There are Mughal and Persian inspired motifs with oriental landscape elements that create unique compositions that are high street fashion. 

A combination of print and embroidery to create an elegant and carefully designed tapestry of colour and form. These designs have traditional silhouettes to celebrate eastern historical design and culture but their execution is done in an optimised fast fashion methodology making them an affordable mid-range price point collection. 

Festive Collection 

The luxury lawn line has embellished necklines encrusted with gota, crystals, trendy net and foil prints with carefully printed floral and architectural designs on the front and back of the shirt. These designs are great for afternoon family get-togethers on Eid. The popular hashtag #eidwithanaya is trendy and frequently used by loyal Anaya clients to showcase their designs on Instagram.  

The handworked techniques of Pakistan are researched and translated into 3-piece suit designs by in house designers at Anaya. Old techniques like Chikenkari are celebrated and rediscovered in creating new lawn semi-formal and party wear dresses. The colourful digital dupatta on pure tissue silk drapes well on the body and flows elegantly behind the suit. The handwoven cotton net dupattas have intricate embroideries on them making them poised and graceful, transforming the lawn shirt and trousers into formal evening wear ready to be worn to fancy dinners.