Change Clothing

For All Occasions 

Women do not want to tied down by heavily printed clothing anymore, they want something light in weight and easy to maintain. The floral prints have dominated the Pakistani fashion industries for years, they are seen frequently in lawn collections released over the summer.

But women want variety in their wardrobe, they do not want to wear heavily embellished dresses especially when they are university going or professionally preoccupied in other work. They simply do not have the time to buy fabric, have it worked on separately by a craftsman and stitched by a third party tailor service. It is prefered that all these services be rolled into one by buying pret wear or ready-made clothes from one place. 

Design Philosophy 

Change Clothing launched their fashion brand in 2009 after realising there was a demand for ready-made shirts in all major cities such as Karachi, Lahore, Islamabad, Peshawar, Sialkot and even internationally in the USA. They cater to all these cities and overseas countries because women want to wear eastern traditional clothing without having to book a designer exclusively for their joras. The traditional fabric worn on formal occasions in Pakistan is chiffon and silk. The luxurious quality of these fabrics can be seen by the naked eye as they drape excellently on the body.

Shirt Designs

They use a variety of shirt cuts inspired by both eastern and western fashion. The traditional A-Line is used with running embroideries on the neckline and front panel to structure the shirt. The handmade work using gold thread or colour thread is intricate and is done with careful finesse. The more western-inspired shirts include the trendy asymmetrical shirt, high and low lengths that have statement pieces of embroideries done in either a central patch or along the borders on the shirt. They are placed carefully on the shirt with a floral motif that stands out on solid base colour like blue and black.  

Embellishment Design 

The popular pin tuck pleats are directly taken from western-inspired bridal couture along with stylish chiffon capes with beadwork or a splash of sequence. The short tops and frocks show that the kameez design has now evolved into a kind of prom-like dresses that has understated embellishment making the colour of the shirt more in focus.

Formal Wear 

The modern woman wants to wear solid colours of her choice so that she is able to match the shirt with her choice of dupattas and trousers selected according to the occasion. Jamawar shawls and dupattas instantly transform these designs into wedding wear. These shirts can be worn to birthday parties, eid dinners and any wedding event prior to the main reception such as dholkis and duas.