Gul Ahmed

Design Philosophy

For a long time, Gul Ahmed dominated the Pakistani market with its durable, affordable and high-quality Chairman Latha and Lawn fabrics. Initially, there was no concept of embroideries as Gul Ahmed was more into producing high-quality fabrics in either plains or printed patterns.

The fabrics were sold by the meter and were considered durable and classy. Continuing its legacy, the brand draws its inspiration from the diverse global market. The use of embroideries, patterns and stylish cuts has garnered the brand even more popularity. It is not just a cloth manufacturing brand anymore and has a plethora of options available for people who are looking for stylish and affordable apparel. The brand believes in creating fashionably contemporary yet timeless looks for both men and women.

Ideas by Gul Ahmed

The brand offers a diverse range of products that includes everything from fashion clothing to home accessories. It is globally renowned for its quality, reliability and innovation. For women, Ideas has a wide array of unstitched fabrics, pret wear, casual, semi-formal, formal and western wear called the Salt collection. Solids, Digital print kurtis and the Chantilly chiffon collection are the three most popular items from the brand.

The unstitched variety includes fabrics for summer, winter and festive occasions. The accessories section includes bags, shawls, stoles, clutches and comfortable footwear. For men, Ideas has unstitched, stitched and western apparel, where its unstitched Chairman Latha fabric, ready to wear Eastern Kurtas and shalwar suits are the most popular choice.

Ideas Home

The Home section has a huge range of home decor items and accessories. These include beddings, duvet covers, bridal beddings, throws, cushions, table linen, curtains, towels, bathrobes, bath items etc. Ideas home also has a tasteful collection of beddings and bathrobes for kids.

Discount Sales

There are frequent discount sales, starting from 30%, 50% and up to 70% off on all Gul Ahmed products. Every year Gul Ahmed launches multiple sales to bring the best shopping experience to its customers.