Ittehad

Ittehad creates dynamic collaborations with runway designers and bridal couture designers such as Saira Rizwan. Even though Rizwan is originally an exclusive wedding formal wear designer, the Ittehad collaboration ensures that the lawn she designs is in a mid-range price point. Ittehad also had luxury lawn collection for Eid that can also be worn as party dresses for multiple occasions all through Spring and Summer in Pakistan

The designs are unique as the running embroideries all over the front and back of the lawn fabric look graceful and chic. The peekabo sections on the sleeves and daman add a high fashion runway sensibility to the designs. 

The digitally printed chiffon collection is essential for parties, dinners and festive occasions for women looking to fast fashion for formal wear. Ittehad understands the modern woman wants to shop online, quickly and save time. Ittehad also offers tailoring services for women who do not want to make several rounds at the local tailoring service. 

The essential Ittehad winter collection designs include khaddar, karandi and linen clothing in 3-piece suits. The warm fabric ensures that ladies do not need to compromise on fashion while being able to withstand the harsh winter weather of Pakistan. The premium pure fabrics are comfortable with highly stylised motifs inspired by dark hues, rich tones and heritage textiles motifs.