Miniso

Miniso was created in 2013 as a low priced variety store by a Japanese and Chinese duo of friends. Today, Miniso has over 35 stores in Pakistan alone and above 4000 stores in 79 countries.

Chinese or Japanese?

It is a common misperception that Miniso is a Japanese brand where in fact, it originated in China and doesn't have a single store in Japan. It projected itself as a Japanese brand to come off as more authentic and attractive in the eyes of Chinese locals who prefer Japanese made products over domestically made ones. The idea behind this marketing strategy was to sell better and this actually helped Miniso garner immense popularity in its home country and the world over. 

Miniso Pakistan Collaborations

The Japanese inspired brand is synonymous with affordable price points and it routinely collaborates with leading brands of the world. These include Marvel, We Bare Bear, Adventure Times, Hello Kitty, Pink Panther and other brands. Miniso has acquired licenses from these brands to produced trendy yet low-cost products to a wide clientele. The brand works with a team of designers belonging from different countries including China, Japan, Norway, Sweden, Denmark etc. 

Product Line

The brand houses low-cost lamps, cosmetics, perfumes, wallets, bags, crockery, dinnerware, cutlery and a huge list of other products. Makeup products and accessories by the brand are quite sought after due to their affordability and variety of options. Miniso food containers are a hot seller amongst Pakistani homemakers as they provide great storage for food items and are oven, microwave and dishwasher safe. Miniso products are free of toxins and harmful materials such as chemical emitting PVC and uses safe glad and silicone material to curate is products. Here are the categorical products Miniso Pakistan has to offer for its consumers.

1. Household Items

2. Toys & Stationary

3. Daily Life Products

4. Health & Beauty

5. Fashion Accessories

6. Digital Products

Quality & Pricing

Miniso Pakistan products are economically priced and are pretty accessible to average Pakistani consumers. The quality varies from product to product. The brand's cosmetics and perfumes come in a wide range of options, where lipsticks, nail polishes and eyeshadows being the most sought after. Miniso plush toys are curated out of high-quality materials and are quite durable. 

Miniso Pakistan Sale

Keep visiting this page for exclusive deals and sale offerings on Miniso products starting at 50% off up to 85% off on cosmetics, personal items, toys, perfumes, accessories etc.